High Point, North Carolina 27265 || (919) 600-0207

An innovative and highly skilled UX Design Manager with demonstrated accomplishment in UX, UI, Design Thinking, design concepts, quantitative and qualitative research, usability testing, product management, data standardization, visual experience, and product and user onboarding. Proven track record of taking a project from problem identification to developer hand-off. Extensive experience mentoring and leading teams through product strategy, problem solving, and ideation workshops. Adept at educating others on how to perform user research, create personas, user journeys, discussion guides, and other UX artifacts. A highly effective team leader and contributor driven to achieve goals and exceed expectations.

Core Competencies
Software: Figma, Sketch, InVision, Abstract, Adobe XD, UXPin,, Miro, Adobe Design Products, Design Systems, Google Products, MS Office, WordPress.

DATA.AI (Previously App Annie)                                                                                                         San Francisco, CA
Senior UX/UI Product Designer                                                                                                                   2021–2023
Managed the design of the IQ product line, including Game IQ, App IQ, and Creative IQ, which provides a deep, robust taxonomy with granular insights into competitive features.
   - Designed and launched App IQ which provides a taxonomy for all non-gaming apps
   - Redesigned Game IQ which provides a taxonomy for all gaming apps
   - Managed and designed Creative IQ, which provides a taxonomy for ad creatives
Redesigned the Top Apps report for app stores.
Created the user retention chart for games and apps using our IQ taxonomy which shows usage of apps in a genre or subgenre.
Worked collaboratively with product, technical, and design team to create design concepts that provided relevant app data to users.
Used quantitative and qualitative research data to ensure designs solved customer’s problems, and to suggest improvements to design and product performance.
Performed usability testing to reduce design and technical debt.
Led design team to define design process and create new design system through name change and new brand guidelines.
Assisted with standardizing data visualization and brand colors to comply with WCAG AA accessibility standards.
Created product onboarding guides that increased user retention by 15% - 25%.

CORELOGIC                                                                                                                                                 Dallas, TX
Principal, User Experience Designer                                                                                                          2017–2021
Created the design for Complete Collateral based on extensive industry research that changes the way banks manage mortgage loans in their pipeline. This design won first place at the 2019 Digital Mortgage Conference.
Led team that defines enterprise standard for company’s user-centered design process for UX and CX journeys.
Offered strategic product and technical guidance while also serving as independent contributor on products supporting larging banking institutions.
Worked with business leadership to create strategic product roadmaps and assist with defining allocation of design and other resources.
Guided and mentored UX designers, business and technology partners, and executive leaders on how Design Thinking and user/customer experience processes help ensure delivery of team’s vision and how it ties into larger enterprise goals.
Helped lead culture change in different business units.
Facilitated UX research and design initiatives for large projects.

PITECH SOLUTIONS/FEDEX                                                                                                                    Memphis, TN
Lead UX Design Consultant                                                                                                                        2015–2017
Led UX process for large mobile software development project at FedEx. Facilitated user research and usability testing sessions.
Created intuitive workflows and wireframes and directed UI designer and development teams.
Worked with design firm to create and implement visual design system for this product.
Worked collaboratively with leadership and product management to create strategic roadmaps.
Defined UX process and how it fit in with SAFe process that was implemented and presented it to stakeholders.

LYTHO, INC. (Previously inMotionNow)                                                                                                    Morrisville, NC
UX/Visual Designer                                                                                                                                     2012–2015
Strategized with leadership, marketing, and product teams.
Created customer and user journeys.
Designed and maintained lead generation website and CRM system, performed user research and usability testing for website and SaaS application.
Created corporate visual brand guidelines, sales materials, and training videos.

Additional Experience
LIPOSCIENCE, ((location)), UX/Visual Designer, 2006–2012. Focused on customer and user experience, content strategy, and visual design based on physician and patient research, resulting in sales increase of more than 20% after new content launch. Scope of work included web, iOS app design, video, copy writing, scripting, and imagery.

NN/g – UX Certification in User Research Methods:
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